The Solution

Aware of the need to realise an ROI and for the new brand to withstand the test of time, we project managed the entire web design process.

Agile’s team included a brand architect and web designer, a copywriter, an SEO expert, and an in-house web developer. Together, and with Agile’s direction, Nayland Care had a new brand and high-performing website inside of three months.

Keen to emphasise the core elements that set Nayland Care apart as a home care provider, we started with a brand workshop. Nayland Care were encouraged to share anecdotal stories and discuss exactly what makes them different.

Quite simply, it comes down to one main proposition. Nayland Care has Time for Care, which just so happens to be their new strapline. Moreover, they believe that every second a client spends with their home carers should be time well spent.

It was really important that the new brand and web design reflected this. Crucially, it had to reveal what makes the Nayland Care special and wrap its arms around the customer.

Our approach

Following the initial brand meeting, our designer presented several new brand options. It was important that the brand worked across all media, including social and web. Therefore, all visuals were presented in a format to show how each would work from a technical point of view.

Nayland Care settled on a gentle muted colour palette to complement its professional, yet compassionate approach to home care. The deliberate use of lowercase lettering and rounded font-type hint at the company’s unimposing personal approach.

The curved lines of the heart/angel symbol are carefully placed throughout the website design to soften the design. The iconography throughout the website also reflects the shapes within the main brand.

Technical web design

Of course, for a website to perform well, it must be technically strong – something Agile Technical Solutions excels at.

Making sure the website is easy for visitors to find and engage with, we carefully considered the site navigation.

We looked at all the key service areas. We reviewed how they interconnect and how a new customer might engage with the brand.

From our SEO analysis, it was clear that some service pages would benefit as being individual landing pages. We were keen not to segment services too much though otherwise this would negatively impact performance. Moreover, it would have been too difficult for Nayland Care to maintain.

We introduced global elements within the WordPress website design. This means if there are any changes to be made, this can be done at the click of the button across all service pages.

WordPress expertise

Being a WordPress website, it’s easy for text amends to be made and for news items to be added. There’s also plenty of scope for uploading more testimonials and case studies. These can be tagged to appear on specific service pages.

In terms of development, Agile Technical Solutions understands the importance of tidy code and creating secure website environments. Although the website does not collect personal data, it’s important it has suitable threat management to defend against hackers.

Therefore, frequent backups of the website are managed by us as part of Nayland Care’s IT support agreement.

In Company Director, Chelsey Cookson’s words, “Agile captured the essence of who we are as a business. To summarise, they’ve given us an online presence we can be truly proud of.”

Already, the website is far outperforming Nayland Care’s previous website and with an incredibly high technical performance score. We cannot wait to see it make a positive contribution to what is already a great company doing amazing things!